The suggestion that the advantages that AMP purports to bring can be better realized instead with just lean websites that aren't full of obtrusive Javascript an

The suggestion that the advantages that AMP purports to bring can be better realized instead with just lean websites that aren't full of obtrusive Javascript and dynamic ads seems to entirely miss the fact that just-in-time ad auctions, made possible by scripting in the browser, are a critical revenue source for outfits that publish text and (and short video) content on the web at upfront cost. This makes for awful UX, but expecting publishers to forego most types of display ads is simplistic. AMP raises the standards for ad networks and ad formats [1], and has hooks for analytics [2], giving publishers the features they -- well, at least, their marketing and engagement folks -- want, while insulating them from the most desperate attempts of adtech monetization that they'd otherwise feel the pressure to add. Therefore, AMP provides a story for business models [3] -- and fits into Google's vision where they provide solutions to derive revenue from content, either through ads, or through a user payment scheme [4]. [1] https://www.ampproject.org/docs/ads/introduction_ads https://www.ampproject.org/docs/ads/introduction_ads [2] https://www.ampproject.org/docs/analytics/analytics_amp https://www.ampproject.org/docs/analytics/analytics_amp [3] https://news.ycombinator.com/item?id=12273447 https://news.ycombinator.com/item?id=12273447 [4] https://news.ycombinator.com/item?id=18006178 https://news.ycombinator.com/item?id=18006178