2 ms·
I have no idea. In any case, Jobs never would have allowed it. The iTunes Store has the optimal purchasing process that happened to be covered by Amazon’s paten
by jm4 8y ago
I have no idea. In any case, Jobs never would have allowed it. The iTunes Store has the optimal purchasing process that happened to be covered by Amazon’s patent. They took the cheap way out. That same UX morphed into the AppStore after the iPhone. Then it made its way into the Apple TV.
Everyone has it now. I wonder if they got as good a deal as Apple did. We all expected someone big to fight that patent. Apple basically said “f- this” and took the easy way out even if it meant everyone else would get screwed. One of the few times Apple had first mover advantage.
- cuboidGoat 8y agoJobs wouldn't have allowed it because it is something that would at first glance reduce purchases, as it allows people to back out immediately if they click buy. As far as design patterns for purchasing go, I would say it is probably more optimal than a simple one-click, if optimising for both the buyer and seller's interests. One-click is more optimal if you are only optimising for the seller.