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Is this Google getting desparate they will soon be seen as the monolithic behemoth they are already? AMP will definitely backfire in the hands of Google, but f
by user812 8y ago
Is this Google getting desparate they will soon be seen as the monolithic behemoth they are already?
AMP will definitely backfire in the hands of Google, but for an open standard the model itself shouldn't be tied to their incentives in such a drastic way.
I know people in the media and publishers who despise everything AMP and would do everything to get away from Google, but they can't due to heavy inertia of creating alternatives in such a tightly controlled market dominated by a single entity that is miles ahead when it comes to resources on all levels.
AMP is pursued by google to kick out competitive third parties from the mobile ecosystem, that's all. It's nothing to be proud of, and doesn't solve a problem except forcing selfish publishers to reconsider their patchwork of dozens third parties cluttering and burdening the user (nowadays consumer).
A true solution is already there - it is called HTML + CSS, and if Google was honest they would simply rank via speed, which they always did. There is simply no problem. The only problem is that Google can't control the types of third party scripts running on the fastest websites, that's why they created a selfish solution to that problem.
Only because something is structurally open source, doesn't make it good, and only because something is open source and structurally governed by multiple entities, doesn't make it a worthwhile endeavour.
This is all about the big players controlling the narrative. Twitter, Pinterest, Yahoo and eBay are not better than Google when it comes to letting them define how the web works.