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I agree! How about this: Start with a price that is the lowest price in the cohort/market band that you are interested in and then work your way to the top as
by jv22222 8y ago
I agree! How about this:
Start with a price that is the lowest price in the cohort/market band that you are interested in and then work your way to the top as you get settled in.
I'm a big fan of the inner game, IMHO folks should operate where they feel comfortable so they can rid themselves of impostor syndrome and get more confident over time.
But yeah, do like compete.com did move from a $49 price point over time all the way up to $1,000+! That's fine by me ;)
- schneidmaster 8y agoYeah, I agree that is a reasonable approach, particularly since it tends to align well with product development (as you add more advanced features, you can easily justify segmenting them into a new premium plan). Though I'm a proponent of having enterprise pricing (or at least "call me" pricing) at any stage -- if a large enterprise comes knocking, you need to make sure you can get enough value for you to support their scale and procurement processes.