The app was essentially what Slack does today. It was built to compete with Campfire and Hipchat (the new kid on the block) and the mission of the product was

The app was essentially what Slack does today. It was built to compete with Campfire and Hipchat (the new kid on the block) and the mission of the product was to be the most extensible group chat application. Within a month we had paying customers. We didn't know how to grow the user base as neither my co-founder nor myself knew how to do marketing. After a few months of just adding features we tried finding investors and eventually had to do consulting to pay our bills. At that point we had an acquisition offer that was way lower than what could have been. Because we were consulting and the product was going nowhere we sold it. It was overall a great experience but the software ended up dying in the hands of the acquirer as they could not find a way to market it either.