The toxic stuff is a relatively small percentage though. If you look at Reddit's top subreddits by subscribers (http://redditlist.com/all/ http://redditlist.com

The toxic stuff is a relatively small percentage though. If you look at Reddit's top subreddits by subscribers (http://redditlist.com/all/ http://redditlist.com/all/), the biggest subs are by far dominated by general interest stuff -- humor, AMAs, gaming, cute, music, general knowledge stuff. From what I see, you have to go all the way down to #148 r/ImGoingToHellForThis -- a sub that has like, what, 3-4% of the subscribers that r/funny has -- to find the first sub that's in "that direction" (shock / tasteless / un-PC humor in this case, which occasionally veers into toxic territory). Many of the hate communities listed in r/AgainstHateSubreddits/ are very, very tiny, eg 1000-2000 people only. I think Reddit is going to get more moderate over time, though. They are owned by a big mass media company after all (Advance Publications) and are advertiser driven in nature. I don't think many companies would want to advertise anywhere near a hate community -- most likely even r/ImGoingToHellForThis is too much. I'm sure Reddit also wants to avoid negative publicity, and hate communities and other toxic subreddits can generate oversized amounts of it (as happened during the 2015 "user revolt" where it seems like all you heard about Reddit in the news were communities like r/fatpeoplehate). Currently Reddit tends to quarantine, delist, and de-advertise toxic communities that don't violate their rules. That might be enough -- the volume of news articles on toxic sub-reddits is nowhere near what they were during the 2015 "user revolt". But if it's not, I'm sure pressure will come to crack down further, as is happening on other big advertiser-driven social media platforms.