There is only one way. They need to come up with something that they are interested in which can be solved with a program which is within their reach. You can

There is only one way. They need to come up with something that they are interested in which can be solved with a program which is within their reach. You can demonstrate, you can make resources available, you can involve them in your own work, but in the end only people who want to make things happen with computers will become excited about programming.