4 ms·

Did the one-click feature have that much impact on Apple's e-commerce? I thought it was their retail stores that really made difference in how the company sold

Did the one-click feature have that much impact on Apple's e-commerce? I thought it was their retail stores that really made difference in how the company sold and communicated with their customers.

donarb 8y ago
The App Store uses a form of one-click for buying apps, that has helped Apple immensely.
awad 8y ago
iTunes had one-click to buy IIRC. Making that process as smooth as it was on Napster was a stepping stone for Apple to dominate media before they were able to launch iPhone.