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Apple's Tim Cook Explains Expensive Prices of iPhone XS and XS Max
- Varcht 8y agoJack of all trades, master of none, though oftentimes better than master of one?
- DocTomoe 8y agoSo, everything he said is true for any earlier iPhone of recent years. Essentially, it's a lie to disguise that the actual reason is "We think we can get away with it". And most likely, they will, because people value brand over functionality.
- tbirrell 8y agoI think both are true. If someone kept a phone for 2 years on contract, anything priced over ~$750 is absorbed by the carrier (probably made up by reoffering the phone cheaper to someone who doesn't need the latest and greatest). But on the flip side, phones these days are truly impressive. And by raising the prices, Apple is choosing Quality and Speed over Cost. If they have to pump out 3 phones a year, and each has to be better, then spending more allows them to keep going.