It's a simple story of mafioso power collusion. Amazon wanted to use bully power, but wasn't strong enough on its own, so Amazon recruited Apple to join. Amazon

It's a simple story of mafioso power collusion. Amazon wanted to use bully power, but wasn't strong enough on its own, so Amazon recruited Apple to join. Amazon gets to rob the marketplace, and Apple gets "protection" and and an advantage against the mutual competitors Amazon attacks.