>>> 2. Commitment -- everyone involved should have skin in the game For those who don't get it, this means : - don't expect anybody to help you more than what

>>> 2. Commitment -- everyone involved should have skin in the game For those who don't get it, this means : - don't expect anybody to help you more than what he already helped (i.e. past help doesn't imply future help) - someone not as involved as you can become predatorial (for example, by requesting, after years of super nice cooperation, a share of the profits, of the intelectual property, etc.) - someone who helps your for nothing may hide some agenda - someone who helps you may realize that what you do together might hurt some of his othe business (and thus starts to undermine your business, not just leaving it)