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Getting to 550 consumers sounds impressive. How did you achieve that? Any resources that in retrospect helped you most?
by maayank 8y ago
Getting to 550 consumers sounds impressive. How did you achieve that? Any resources that in retrospect helped you most?
- gfarah 8y agoIn our case we approached construction companies. After a lot of one on one talks, we convince a couple with upcoming projects to sell the new houses they were planning on building with our devices pre-installed and use that fact as a selling point when pitching to prospective home owners. Prospective owners then, could decide to opt-out from having our product pre-installed and save that cost, but the majority wanted it and that’s how we got those 550. From my experience hardware is hard all around and finding partners, even no traditional ones like we did on that occasion can help a lot.
- anitil 8y agoIt's these little ideas that make this place so great. Most of the time I would think 'I want to sell to X so I will try to sell to X'. This extra step of almost pre-selling and then making it an opt-out is such a brilliant idea.