It's the strategy Microsoft employed with android OEMs too, except Microsoft actually paid them and/or gave them a deal in which the first OEMs to accept the li

It's the strategy Microsoft employed with android OEMs too, except Microsoft actually paid them and/or gave them a deal in which the first OEMs to accept the licensing came out on top. Once that was done it was much easier for Microsoft to convince the rest of the OEMs to pay up for the licensing.