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He is "recalling" from other information at the time. I don't think most apple products were for sale on Amazon at that time, but that's not really what he's ta

by lyzan 8y ago

He is "recalling" from other information at the time. I don't think most apple products were for sale on Amazon at that time, but that's not really what he's talking about. He's referencing that other ecommerce sites (e.g. walmart) couldn't just say "oh, one click buying is a good idea, and an obvious one, so we'll implement it too". By having Apple pay significant money for right to use the patent, it adds validation that it isn't a frivolous patent, and actually a useful, non-trivial, non-obvious solution which warrents being licenced. It gave Amazon much better ground to file patent infringement against any competitor that attempted a 1 click checkout solution without licensing the patent, both improving chance of further licensing and reducing the chance competing ecommerce platforms would implement the feature without licensing it through Amazon.

ghshephard 8y ago
Exactly correct (and much better put than I did). I remember, vividly when the "one-click" patent came out, and honestly, it seemed completely ludicrous. All of the people I knew in the valley at the time openly mocked it. It was exactly the sort of thing that any intelligent designer would have come up with, given the presence of cookies (which were at least a bit innovative, but Netscape had provided a royalty-free license to the patent). "One-Click" purchasing is precisely the idiocy that we think of, when we think of Patent abuse. So, when Apple actually paid money to Amazon, what occurred to me at the time, was that Apple had in a single stroke both added some legitimacy to the Patent, and probably got a discount on the deal because they were the initial customer. It's unclear whether the one-click behavior on IOS made use of any the processes described in the 1-click patent, but, at the very least, it didn't hurt that Apple had it in their back pocket. All in all I think it was a win-win scenario for both parties.
- fjsolwmv 8y ago
  It's a simple story of mafioso power collusion. Amazon wanted to use bully power, but wasn't strong enough on its own, so Amazon recruited Apple to join. Amazon gets to rob the marketplace, and Apple gets "protection" and and an advantage against the mutual competitors Amazon attacks.

by lyzan 8y ago

ghshephard 8y ago

Exactly correct (and much better put than I did). I remember, vividly when the "one-click" patent came out, and honestly, it seemed completely ludicrous. All of the people I knew in the valley at the time openly mocked it. It was exactly the sort of thing that any intelligent designer would have come up with, given the presence of cookies (which were at least a bit innovative, but Netscape had provided a royalty-free license to the patent). "One-Click" purchasing is precisely the idiocy that we think of, when we think of Patent abuse. So, when Apple actually paid money to Amazon, what occurred to me at the time, was that Apple had in a single stroke both added some legitimacy to the Patent, and probably got a discount on the deal because they were the initial customer. It's unclear whether the one-click behavior on IOS made use of any the processes described in the 1-click patent, but, at the very least, it didn't hurt that Apple had it in their back pocket. All in all I think it was a win-win scenario for both parties.

fjsolwmv 8y ago
It's a simple story of mafioso power collusion. Amazon wanted to use bully power, but wasn't strong enough on its own, so Amazon recruited Apple to join. Amazon gets to rob the marketplace, and Apple gets "protection" and and an advantage against the mutual competitors Amazon attacks.