> They know full well that you, the small company, probably aren't willing to put up the massive time and dollar resources in order to sue them, the big company

> They know full well that you, the small company, probably aren't willing to put up the massive time and dollar resources in order to sue them, the big company, for what is to them small potatoes. If they are well known enough surely a well placed social media post is all that's needed to oil the wheels.