I think the 'Reduction to absurd' argument went a little too far in the article you link. More practical solutions are like the (in)famous Internet Time by Swa

I think the 'Reduction to absurd' argument went a little too far in the article you link. More practical solutions are like the (in)famous Internet Time by Swatch. The day was divided by 1000 beats and it was the same all over the world. Call me at @500 was a perfectly valid answer. https://en.wikipedia.org/wiki/Swatch_Internet_Time https://en.wikipedia.org/wiki/Swatch_Internet_Time