lots of people do exactly that do. brand loyalty has some element of perception of difficulty in switching built in. you buy an iPhone coz you think finding all

lots of people do exactly that do. brand loyalty has some element of perception of difficulty in switching built in. you buy an iPhone coz you think finding all the apps you use will be too difficult. you buy a Toyota coz you think buying anything else would be a waste of money. you stick with a bank coz the thought of re-doing the documentation and talking to customer care is repulsive companies spend a lot of time and money on enforcing that perception sometimes even acquiring other companies to do so.