I think the the problem with content-driven sites is that satisfied visitors more often than not simply close the tab/window once they are done; only a small pe

I think the the problem with content-driven sites is that satisfied visitors more often than not simply close the tab/window once they are done; only a small percentage keep "foraging" for more good content. On the other had, as Direct Media discovered, decent but far from great content keeps visitors searching for more, so they are much more likely to click on an ad.