This doesn’t feel like what the OP is really trying to convey. At least not with the strict definition provided at the link. My interpretation of OP is somethin

This doesn’t feel like what the OP is really trying to convey. At least not with the strict definition provided at the link. My interpretation of OP is something akin to “selling the sizzle”, I.e. being able to get any project bought into, unveiled, etc. with little/nothing, but it’s not quite at the level of vapor ware. Just my take.