If your business's revenue is based on B2B service sales with an extensive client educational sales process with regular renewals and varying client contacts, a

If your business's revenue is based on B2B service sales with an extensive client educational sales process with regular renewals and varying client contacts, assume you will need built-in re-education salesperson time costs of renewals factored into the price set for your services. Don't assume clients will recognize the purpose and value of your on going services and renew automatically without proof and convincing all over again. Otherwise, your client re-education sales overhead will kill your profit margins.