Porsche was a luxury brand moving downmarket, expanding their reach at the expense of their brand. We're seeing the same thing with Aston Martin, Maserati, and

Porsche was a luxury brand moving downmarket, expanding their reach at the expense of their brand. We're seeing the same thing with Aston Martin, Maserati, and many fashion brands. It certainly works short term, but I wonder if they'll ever try (or be able to) recapture the cachet they once had.