nordstrom used to do this, back when it was also a bank and issued their own line of credit cards. they also negotiated more favorable terms with visa because o

nordstrom used to do this, back when it was also a bank and issued their own line of credit cards. they also negotiated more favorable terms with visa because of it. they marketed the crap out of their own cards so they could keep more of the fees. but the regulatory environment tightened up and being both a bank and a retailer became less appealing, and consumers found store branded credit cards less appealing, so they sold the bank portion.