I got what you summarized from the article. But why was Cablevision paying in the first place, and more importantly, is this a case of Network Neutrality failin

I got what you summarized from the article. But why was Cablevision paying in the first place, and more importantly, is this a case of Network Neutrality failing or something else? If I put up my blog and try to extract a payment from ISPs in exchange for making it available to their customers, how is that a failure of network neutrality? I'm just a guy with an unlikely-to-succeed business model. But it's my content to extend or withold as I see fit. My understanding of the network neutrality debate is that it is around ISPs governing access to content, not content providers governing access. My question above isn't about the OP as much as it's a question is to how--if at all--this relates to network neutrality.