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His example for Asus sounds particularly off. According to him they outsold $299 product leaving money on the table. In reality in a hyper competitive market th
by devoply 8y ago
His example for Asus sounds particularly off. According to him they outsold $299 product leaving money on the table. In reality in a hyper competitive market that is incredibly price sensitive the price point and the matching features were likely the main reason for it selling like hotcakes. Increasing the price even $25-50 could completely wreck that equation.
- tonyarkles 8y agoYeah, as soon as I read that I assumed it was the EEE PC. The fact that it was $299 was the reason it sold so well. It wasn't a great machine, but it was pretty cool and good enough for a $299 laptop. Within the framework of the article, I'd argue that Asus nailed the "price first" idea and instead failed to predict just how popular a $299 laptop would be.