Sure but SUVs in general sold like crazy, they had a few years to watch the rav4 sell extremely well, BMW came out with the M3 at the same time, and Mercedes wa

Sure but SUVs in general sold like crazy, they had a few years to watch the rav4 sell extremely well, BMW came out with the M3 at the same time, and Mercedes was already making a ton of money selling luxury SUVs. I just don't see how this is a good example of price before product, or how much of a risk it was given what was happening in the market.