> #1 — Google tracks you. We don’t. I'm not convinced this is a problem. I have commented before that even after 9 years on facebook they still suggest totally

> #1 — Google tracks you. We don’t. I'm not convinced this is a problem. I have commented before that even after 9 years on facebook they still suggest totally irrelevant groups for me to join (for example, facebook recently suggested I join a group for progressive asian-american christians. I am not asian or a christian) >#3 — Get unbiased results, outside the Filter Bubble. I read Eli Pariser's book and it was terrible. Full of "might" and "could" and little hard data. I am highly skeptical of the effect of a filter bubble. >#8 — Our search results aren’t loaded up with ads. >For many Google searches, most of the entire first page is ads. On mobile it can be even worse. Really? I have not encountered that many ads on google searches. >#9 — Search without fear. Being afraid isn't really a good reason to switch in my mind. More power to DuckDuckGo but the main thing that will make me use it is if it has good search results.