Perhaps it's "Price Before Product" for B2C. B2B products and services seem to have a no limit for price. Just when I think a business wouldn't possibly pay tha

Perhaps it's "Price Before Product" for B2C. B2B products and services seem to have a no limit for price. Just when I think a business wouldn't possibly pay that much, they do. I just saw a consulting firm charge $40k for a damn workshop. Nobody batted an eye.