You're right about Facebook not beating Google in click ads, but they have the potential to tap into a much larger market. Brand advertising. Facebook has all

You're right about Facebook not beating Google in click ads, but they have the potential to tap into a much larger market. Brand advertising. Facebook has all the information and the amount of attention that advertisers are used to spending on TV. Age, sex, location, and interests (in real time now with Facebook 'Like') are all quantified, and at a much deeper level than TV advertisers have access to. TV spend itself is a $60B/yr market, brand advertising is a $600B/yr market. Its not a model that will take a long time to develop, large brand advertisers are already doing significant spend on Facebook, Davide Grasso, Nike's chief marketing officer, says Facebook "is the equivalent for us to what TV was for marketers back in the 1960s. It's an integral part of what we do now." This doesn't even include Facebook's ability to move into commerce on the platform with Facebook Credits, or to leverage the myriad of other opportunities their market position presents them with.