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Is it possible to build this use case: identifing the user using face recognition during checkout and processing payments based on his card stored in the system

Is it possible to build this use case: identifing the user using face recognition during checkout and processing payments based on his card stored in the system. Also is it possible to export the purchase data to other systems via API. So as to enable e-commerce style data analytics/customer engagement for brick and mortar retailers

jsgo 8y ago
Outside of being a 2FA/fraud prevention measure, what's the benefit of facial recognition here (I also imagine a lot of your customer base would be opposed to the idea of someone storing facial data for this, but I digress)? The card data should be sufficient for the purpose of linking purchases to an individual account if one is inclined to do so.
- yorwba 8y ago
  It might be slightly more convenient to be able to just walk in and out of a shop without having to insert your card anywhere, especially when you forgot to bring it with you. On the other hand, the value of that would mostly be in the novelty, and given the current level of facial recognition technology, the hassle of disputing incorrect matches would likely make it more trouble than it's worth.
- taherchhabra 8y ago
  In my part of the world, most payments are through cash and very few people uses cards on day to day basis,hence face recognition. https://www.businessinsider.my/7-eleven-facial-recognition-technology-introduced-in-thailand-2018-3 https://www.businessinsider.my/7-eleven-facial-recognition-t...
  - jsgo 8y ago
    Ah, that’s a fair point. I read it as facial recognition tying into the card stored in the system.
briandear 8y ago
You mean ApplePay with FaceID?