This will be interesting as well in the consumer space. Subscribe to lunch from your local deli for example, walk in, call your order, tap the card to verify y

This will be interesting as well in the consumer space. Subscribe to lunch from your local deli for example, walk in, call your order, tap the card to verify you're the subscriber, walk out. Or pay on demand gyms. Tap in on the card reader to either pay for a single session, or validate you're the subscriber, no extra gym card required.