The problem there is when the personalization interferes with what you're searching for. It's easy to create a more precise search term to clarify things when y

The problem there is when the personalization interferes with what you're searching for. It's easy to create a more precise search term to clarify things when you get a large set of data, but at times it's not so easy to escape the confines of a bubble that a site locks you into based on an opaque profiling of you. YouTube is a good example of this. I find the experience of visiting YouTube when not in incognito mode to be just obnoxious. A huge chunk of all recommendations are basically other things I've watched, when more often I just want things related to what I'm currently watching.