> Bezos has a much lower public profile. I think that's what I was going for. A lower public profile is better than a public profile with lots of mixed things

> Bezos has a much lower public profile. I think that's what I was going for. A lower public profile is better than a public profile with lots of mixed things (say good stuff like charities and bad ones like the CA scandal). And maybe people are also more practical, they are ordering tons of stuff from Amazon, it gets delivered to their door, the see the log on the boxes as they are opening them etc. So it is associated with success, something tangible, something that "works well" more or less. > he's an ultra-rich man running an extremely Was just thinking between the ultrarich (assuming billionaires running the country is now the new norm), which ones would have a better chance if they tried.