Understood - that's also the name of the actual article, although on reflection this article is a bit weirder then your average click bait. Normally a rise and

Understood - that's also the name of the actual article, although on reflection this article is a bit weirder then your average click bait. Normally a rise and fall, etc, is only a title looking for eyeballs - what's most odd about this otherwise well researched article is that the last two paragraphs actually proclaim RSS's death, when this is clearly not the case. It's not as prominent without a flagship corporate app like google reader, as noted by the author, but it's nearly everywhere and there are a large number of very usable readers on mobile. It is a good argument against corporate walled gardens, however.