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> "When you search, you expect unbiased results, but that’s not what you get on Google. On Google, you get results tailored to what they think you’re likely to
by sdegutis 8y ago
> "When you search, you expect unbiased results, but that’s not what you get on Google. On Google, you get results tailored to what they think you’re likely to click on, based on the data profile they’ve built on you over time from all that tracking I described above."
That explains why I get much more helpful results for technical questions on Google than when I tried DDG. Granted, that was 3-4 years ago, maybe I should give DDG another try.
- Spooky23 8y agoThe quote that you citied is bizarre. When I search for my keys at home, I don't want a fair search pattern of the house -- I want the answer... the location of my keys. Bias isn't always bad. Think about how annoying it would be as a non-tech person to google or acronyms, for example. Google is amazing at what it does in this space.
- TangoTrotFox 8y agoThe problem there is when the personalization interferes with what you're searching for. It's easy to create a more precise search term to clarify things when you get a large set of data, but at times it's not so easy to escape the confines of a bubble that a site locks you into based on an opaque profiling of you. YouTube is a good example of this. I find the experience of visiting YouTube when not in incognito mode to be just obnoxious. A huge chunk of all recommendations are basically other things I've watched, when more often I just want things related to what I'm currently watching.