2 ms·
Four Lessons for Entrepreneurs from Working Two Weeks as Press
- petercooper 18y agoThis post gives a powerful lesson. Try to have a direct experience of being the recipient of the sort of messages you want to send. It's a bit like "thinking like a user" when testing your product (although you should have real testers too!) .. you also need to know how to "think like a journalist" when pitching journalists unless you have a PR guru on retainer to do it for you.