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I worked on this a while ago at Mozilla. There was a presentation at ACM CCS '16 on what we did. Unfortunately the effort was discontinued, but we definitely so

by wbl 8y ago

I worked on this a while ago at Mozilla. There was a presentation at ACM CCS '16 on what we did. Unfortunately the effort was discontinued, but we definitely solved a lot of the technical issues.

ThePhysicist 8y ago
That sounds really cool, is there any documentation (papers, presentations, code) available of that effort?
- wbl 8y ago
  http://delivery.acm.org/10.1145/2980000/2978407/p1591-green.pdf?ip=213.205.242.208&id=2978407&acc=OPENTOC&key=4D4702B0C3E38B35%2E4D4702B0C3E38B35%2E4D4702B0C3E38B35%2E9F04A3A78F7D3B8D&__acm__=1537197475_671361c4f5d60f9a080c8fbb143edea8 http://delivery.acm.org/10.1145/2980000/2978407/p1591-green.... and https://www.youtube.com/watch?v=G62JD9fdxNM https://www.youtube.com/watch?v=G62JD9fdxNM
forapurpose 8y ago
Wasn't that how ads were actually implemented on Firefox's homepage several years ago? IIRC, Mozilla developed it in cooperation with IAB as a solution to privacy (the ad-funded web being practically unavoidable), deployed it (maybe only in alpha or beta), and then people went ballistic over advertising in Firefox - without realizing it was a huge privacy gain - and Mozilla pulled it. Here's one article I found quickly; note that ads are based on local browser history. https://www.cnet.com/news/mozilla-officially-kicks-off-ads-in-firefox/ https://www.cnet.com/news/mozilla-officially-kicks-off-ads-i... And it looks like Mozilla is trying it again, though this is from a few months ago. What happened to it? https://blog.mozilla.org/futurereleases/2018/04/30/a-privacy-conscious-approach-to-sponsored-content/ https://blog.mozilla.org/futurereleases/2018/04/30/a-privacy...