You were given many great answers. Largely it boils down to aversion risk, and a lack of access to cheap VC money. Also, the market is not big enough. You reall

You were given many great answers. Largely it boils down to aversion risk, and a lack of access to cheap VC money. Also, the market is not big enough. You really can't replicate most things that work in Sweden in France, or Germany-Ireland. As such, focusing on B2B just makes much more sense. Don't mind that Europe is not a heavy consumerist society. Actually, as of the past decade or two, a huge chunk of Europe entered the post-money era, where people tend to own less, spend on personal growth, and live more frugal. Ad revenue (that keeps many B2C businesses afloat) in Europe is not nearly as high. Even AdWords in Europe compared to the States are cents to dollars.