It's not only about costs. It's really about hard work to deliver the best for customers. Many online retailers simply do not make efforts to deliver, quite ap

It's not only about costs. It's really about hard work to deliver the best for customers. Many online retailers simply do not make efforts to deliver, quite apart from any cost consideration, and then they moan about Amazon. In addition, it's also about creating trust. Buying something online requires more trust than buying from a store so convincing people that it's safe and that there won't be any issues with returns and refunds is a big part of getting people to place and order and to come back.