What happened? The economics of media we're reshaped entirely by the internet. In print, people buy your content and adds in a giant bundle. You get money upfro

What happened? The economics of media we're reshaped entirely by the internet. In print, people buy your content and adds in a giant bundle. You get money upfront AND you sell dozens of ads all at the same time. You can produce diverse content because there's plenty of room in that magazine, so have some in depth thought pieces, some witty stories, and some pretty ads and everyone will be happy. On the internet there's a ridiculous amount of content available completely for free. You don't ever buy content because why would you? All you have to do is click on what you want to read and it appears in front of you with some ads which you'll ignore 99% of the time. That 1% is significantly less valuable than what that old print ad space was worth, but it still has value. So the entire game becomes centered around that click. So the company tumbles in value because no one will buy print and no one clicks on headlines which don't indicate something that will absolutely captivate their attention. So the company is steadily becoming worth less and less, and in order to squeeze out some revenue and stay afloat you have to target those clicks, or should I say, bait those clicks. I know you probably asked "What happened?" rhetorically, but this is what happened and if you were in the same position running the company, you'd probably make the same decisions or go out of business 6 years ago. I agree that it's unfortunate, and we all need to find a way to support in depth journalism.