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You should set your prices based on the value that you are delivering to your customers and not based on how much it costs you to deliver. To find out the perc
by DJN 16y ago
You should set your prices based on the value that you are delivering to your customers and not based on how much it costs you to deliver.
To find out the perceived value, you need to get out and talk to customers.
- bmelton 16y agoYou're right of course -- I didn't mean to imply that you should use cost-plus pricing as a baseline, rather, that you should definitely not do anything BELOW cost+, regardless of how much (or little) value you might be delivering to your customers. That said, there are numerous examples in which even this rule can be thrown away (Facebook, Twitter, et al.)