Why does it have to be an "Email marketing management app"? This is what your basic, run-of-the-mill sales/CRM web app will do plus they offer the advantage of

Why does it have to be an "Email marketing management app"? This is what your basic, run-of-the-mill sales/CRM web app will do plus they offer the advantage of giving you the same things if/when you later want to add in cold calls or other techniques. The fancier ones will do the emails for you as well.