It's simple. Fragmentation of the consumer market (languages, habits, economic values) leads to a rough ride up for B2C unicorns. Look at Spotify and Soundclo

It's simple. Fragmentation of the consumer market (languages, habits, economic values) leads to a rough ride up for B2C unicorns. Look at Spotify and Soundcloud, Skype, UStream... Whereas the current state in business due to the family owned businesses is one of fear. They don't have the resources to innovate internally, and the prevaling technical sophistication of the available labor force along with the disincentivised compensation plans for engineers means its hard for them to build solutions on their own. Building a B2B in europe just makes more sense from a founder perspective. Consider that in Berlin a couple years ago a pretty popular recruiting firm found that 85% of startup CTO's or VP Engineering's were Americans. I myself am a US expat, currently founding my second B2B business in Europe. A common truism is that european (german) investors say: do not tell me how much you will make. Tell me how much you will spend.