Some A/B testing of 'odd pricing' (e.g. 39.95 vs 39.99) for software can be seen here http://www.alwinhoogerdijk.com/2009/05/28/odd-pricing-95-vs-rounded-pricin

Some A/B testing of 'odd pricing' (e.g. 39.95 vs 39.99) for software can be seen here http://www.alwinhoogerdijk.com/2009/05/28/odd-pricing-95-vs-rounded-pricing/ http://www.alwinhoogerdijk.com/2009/05/28/odd-pricing-95-vs-...