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The only thing that makes my shy away from Kirkland brand - is their urge to put “Kirkland” label on good wines and expensive single malt scotches. I mean - ju
by gesman 8y ago
The only thing that makes my shy away from Kirkland brand - is their urge to put “Kirkland” label on good wines and expensive single malt scotches.
I mean - just keep certain things look as pure as you can, don’t plaster new label on top of everything.
- jjeaff 8y agoI'm sure that putting their label on it is required in order to sell it cheaper than MSRP. Sort of like how hotwire can sell you a hotel for cheap, but they can't advertise the name of the hotel with the price, because that would devalue the hotel brand. Premium brands have come to the realization, that no matter what, cheaper alternatives will compete. So why not try to capture the lower end of the market as well? A store brand lets you have your cake and eat it too.