AWS, GCE and Azure solve problems that OVH, Hetzner, Online.net etc do not. For many businesses there is a lot of value here. Some of it is because the business

AWS, GCE and Azure solve problems that OVH, Hetzner, Online.net etc do not. For many businesses there is a lot of value here. Some of it is because the businesses do not spend that much on server hosting, some because the problems that AWS solves are very valuable. If you do want to use a bare metal provider like OVH, keep in mind the differences from a service like EC2. You have physical disks. So you either need to implement network storage, or raid, to improve reliability and uptime, or make your software tolerant of data loss. Restoring a bare metal server from a backup has some considerations that a virtual server will not. You also have physical memory, cpus, nics, but in practice these do not fail often. Other areas of the infrastructure are less redundant or reliable because they are a budget provider. You do not have nearly as many physical locations to choose from. A lot of older businesses are used to buying servers and collocating them instead of renting the whole server and could be saving a lot of money. Or businesses that insist that everything is on prem and never consider the whole cost of power, cooling, security, and connectivity. There are a lot of newer businesses that never really considered something like OVH because they started in AWS, and have only ever considered services like EC2 and competing VPS services, and not bare metal providers like OVH. You also have businesses that know that OVH etc is cheaper, but want to use some new thing for other reasons. It could be to improve their resume, or because this is what investors expect, or because this is what they think the companies that will eventually acquire them will want.