I meant potential for higher margins. For my B2B projects I've done, the profit was written into the contract (and was usually around 3%), there was no way to m

I meant potential for higher margins. For my B2B projects I've done, the profit was written into the contract (and was usually around 3%), there was no way to make a larger profit margin, it was agreed upon beforehand and was a done deal. Whereas with B2C you can have something that goes viral and suddenly brings in a ton of money.