The article is very clear: Apple’s business model doesn’t rely on monetizing user data. Google, on the other hand, has a business model built around advertiser

The article is very clear: Apple’s business model doesn’t rely on monetizing user data. Google, on the other hand, has a business model built around advertisers. In other words, Apple has a choice when it comes to selling your data, Google doesn’t. I’m not going to talk about Facebook because it’s just a website, like MySpace, and doesn’t sell hardware.