3 ms·
The race to the bottom seemed to be an attempt to capture a userbase which could then be directed at particular films whose publishers paid MoviePass or used di
by RodgerTheGreat 8y ago
The race to the bottom seemed to be an attempt to capture a userbase which could then be directed at particular films whose publishers paid MoviePass or used directly as a cudgel in negotiating better pricing from theaters. Might have worked eventually if they had been able to keep bleeding money.
As a consumer, I think I got a much better deal out of AMC crushing this particular middle-man before things got out of control.
- kardos 8y agoOnce MoviePass folds, what would be AMC's incentive to keep A-List going?
- ceejayoz 8y agoAMC gets concession revenues. It may well be that losing money on tickets is made up for by increased sales of popcorn, drinks, candy, etc.
- rtkwe 8y agoThey still want to pull in more people that may buy high margin concessions. Their per user costs are pretty low they can cut the price per ticket down to pretty much the amount they have to pay the studio.