Pay-per-click is a bad model. Ad networks are a bad model. Ad companies are a bad model. Website businesses should get a proper advertising department (or be th

Pay-per-click is a bad model. Ad networks are a bad model. Ad companies are a bad model. Website businesses should get a proper advertising department (or be the department if they're small) like TV, papers, podcasts, vlogs, magazines, billboards, sports arenas, and the hundreds of other outlets that advertise, without tracking, and make millions doing it. Then the site owners and the advertisers can work out how to trust each other without getting consumers and their machines involved, again, like all other advertising works. And when people stop going to a site because it has a full page animated image with embarassing audio and a well-disguised close button, it will be nobodies fault but site owner for allowing such an ad.