4 ms·
The decoy pricing plan was straight from Dan Ariely's Predictably Irrational, though he could've cited this. You can catch the gist of it from his TED talk: ht
by AndrewMoffat 16y ago
The decoy pricing plan was straight from Dan Ariely's Predictably Irrational, though he could've cited this.
You can catch the gist of it from his TED talk: http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_of_our_own_decisions.html http://www.ted.com/talks/dan_ariely_asks_are_we_in_control_o... Starts around 10:00 in.
- daveying99 16y agoIt's mentioned in Predictably Irrational, but price anchoring is an old concept, and the author of the post does not have an obligation to cite the book.